Brand advocacy is all about identifying, attracting and engaging targeted brand advocates. It's is not all about getting a group of people to post positive comments. What we do is seek out your current brand advocates and through open lines of communication, start the conversations in sites that we have identified as being where your community would be.
Your brand advocates then start the conversation and contribute to online conversations with your target audience. These conversations are aimed at providing accurate information about a product or service that educates the community members within the targeted social channel.
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